As per latest trend any film has to recover nearly eighty percent of its investment in the first week itself. It wouldn’t be easy to collect Rs. 80 crore share with regular ticket rates.Hence producers and distributors get special permission from the government to have hiked rates for a week. This has become usual practice in Andhra Pradesh for all big ticket movies.
Upcoming biggie Aravindha Sametha will have uniform price all over Andhra Pradesh. Rs. 200 is the official ticket price in its first week.Nizam distributor Dil Raju also is planning to set the ticket price as Rs. 120 all over Telangana. He needs to get the permission from Telangana Government though.
Pre release business of Aravindha Sametha is around Rs. 100 crore. Therefore, buyers have to find one or the other way to be in the safe zone. Making the most of first weekend and first week is the key for success of big budget films.The film should become NTR’s highest ever grosser just to break even. It would be considered a failure even if it collects Rs. 90 crore!