Besides being a successful star, Nagarjuna also proved himself as a profitable producer. He had been branded as a producer who makes ‘tasteful’ films. But, Nag is slowly losing this brand. His brand is now taking a beating with his production ventures failing miserably.
Except Manam, Soggade, and Rarandoyi none of his own production worked at the Box Office. Even revenue-wise, he hasn’t made much money on any of his production ventures. Though Soggade minted money at the box office, that was mostly adjusted to the buyers, distributors of Akhil who lost hefty losses. Oka Laila Kosam, Nirmala Convent too bitten the dust at the ticket windows.
Hello has added more woes as the film didn’t work commercially although it bagged decent reviews. And now, Rangula Ratnam also became a dud. Though it was given to buyers, distributors ‘free of cost’ for people who lost money on Hello, it needs to be seen whether distributors would be happy with such a lackluster film.
Earlier, many in industry and trade have a great belief on Nag’s ‘judgment’. But of late, slowly trade, industry folks seem to be disappointed with Nag’s ‘judgment’ of stories, films.
Since he has already announced to produce a film for his elder son Naga Chaitanya, Nag needs to be highly conscious so that mistakes won’t be repeated.It is high time, Nag should bounce back!