Recently, NTR signed his latest brand endorsement deal with a newly launched multi retail mobile store named Celekt. Tarak will soon appear in Celekt’s advertising campaigns in print and visual media.
Now, the Young Tiger is reportedly paid a whopping Rs 1.25 crore as his remuneration to endorse Celekt. This is NTR’s annual pay until his contract lasts. This is Tarak’s career highest pay. Earlier, Tarak charged close to Rs 1 crore to endorse brands like Malabar Gold and Navaratna Oil.
Since Celekt is a new player in the highly competitive mobile retail store market, they are totally banking on NTR’s mass appeal. That’s why Celekt officials didn’t think twice to shell out such a huge paycheck to the actor.