Dhanush becomes a brand post Kolaveri fame

Super Star Rajinikanth’s son-in-law Dhanush had become a hot property among advertisers, post the Kolaveri phenomenon. Even though, the movie ‘3’ failed miserably, the star had gained enough from it. The star recently shot for a car advertisement on the streets of Mumbai and has done a Kolaveri-style video for it.
Just like he did in the viral video, the advertisement also has him crooning a number and featuring in the ad as well. The words used in the song are also much like the ones used in the Kolaveri number that he recorded with music composer Anirudh for the film ‘3’.