First Half For Fans, Second Half For TV Audience

Other day three interesting films have released at Telugu box office and a couple of them followed an interesting pattern in the likes of Baahubali 2. Dividing a film into two equal halves, one is given for cinema lovers and other one is for TV audiences. Wonder how? Here it goes.

If you could notice in Baahubali 2, more than the grand sets, heavy visual effects and breathtaking stunts, it is this emotional thread that worked big time. To woo family audiences who glue to TV sets for TV serials, Rajamouli has woven a conflict in the form of Atta and Kodalu fight between Ramya Krishna and Anushka. And now, everyone is following the same.

Take Nene Raju Nene Mantri for example, the film has ‘savati poru’ has a concept for the second half. Both Kajal and Catherine are at logger heads, Kajal as wife and Catherine as a lover, to woo back Rana Daggubati into their fold. This is one interesting concept we always see in TV serials. At the same time, Jaya Janaki Nayaka has Rakul Preet being targeted with ‘pride’ and how hero solves it is the case. ‘Pride’ (paruvu prathishta) is one concept that always finds in TV serials as audiences love to watch it.

On the other hand, LIE movie reminds more of CID serial that is being aired on a Hindi TV which recently got dubbed into Telugu too. As the second halves of current releases are completely targeting TV audiences or we have to say they are sounding like TV serials. And the first half is filled with action, fun, heroism and others that satisfy fans who love to watch bigger things on the big screen. Is this a new kind of formula? Maybe!!