Recently, a well-known jewelry brand has shattered Hyderabad market. All thanks to its massive publicity and marketing strategy, in no time, the brand has attracted from common people to middle class to upper middle class and even the affluent section is making a beeline to this jewelry brand store in the city.
While the brand & its owner himself said to be promoting it quite aggressively, inside story is said to be quite shocking, startling. The brand initially said to have approached a top Telugu star to be its brand ambassador. Quite shocked with the star’s demand, the owner said to have decided to move on and invest the same amount on promotions instead of handing over hefty pay cheque to the star.
This is resulted in the over-the-top promotion of the brand. From hoardings to TVCs to print, the brand has done an all-round publicity. Naturally, this attracted the eyes of common man who thronged to the store. It is heard that these days the store is witnessing a great crowd even on week days. In fact, traffic snarls have become common practice near the store.
The brand’s owner’s last-minute decision to divert the money to promotions from a star’s brand ambassador remuneration is said to be the interesting story that is doing the rounds in film circuits.
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