Superstar Mahesh Babu, the obvious choice of organizations to take their brand into people, has become the face of another product. The superstar has been roped in as the ambassador for Protinex, a Protein brand.
“South is a highly penetrated region for health food drinks category with multiple established brands. With the intent to reach as many people as possible, Telugu superstar Mahesh Babu was an obvious choice. He is widely admired by audience across age groups and resonates very well with brand’s promise,” Himanshu Bakshi, Director- Marketing, Danone India said.