Vijay Deverakonda has proved his worth as a crowd puller with movies like Arjun Reddy and Geetha Govindam.If bold content and youthful elements helped Arjun Reddy to become a cult film, youthful elements and wholesome entertainment ensured blockbuster success for Geetha Govindam.
Content that appeals to youth has been a common feature in Vijay’s successful films till now. But his NOTA that is releasing on this Friday doesn’t have anything that grabs the attention of youth.There is no shock factor like Arjun Reddy or Inkem Inkem Kavaley like chartbuster number in NOTA. It is a bilingual that is predominantly made in Tamil and dubbed into Telugu.
It is a serious political drama sans entertaining elements like Geetha Govindam. It neither appeals to regular youth or family audience.NOTA is solely depending upon a strong script and Vijay Deverakonda’s skills as an actor. Trade is keenly waiting for the public response to this political drama.
Producer Gnanavel Raja hasn’t sold the theatrical rights anywhere except overseas. Considering its limited appeal NOTA’s theatrical rights are valued at Rs. 25 crore excluding overseas market.Can Vijay Deverakonda make it a box office success by crossing Rs. 25 crore share mark with both the versions?This is like true test for Vijay’s caliber as a crowd puller as NOTA has no attractions apart from him.