These are the days in which producers are selling their movie rights till the last moment of the movie release. However, NTR alone does it in different style. His movie business is beginning even before the movie goes on to sets. The Nellore rights of the movie was bagged by Sri Niketan Pictures and Guntur rights are bagged by Hari Pictures. Analysts say that this is solely due to box office stamina of NTR and heavy demand for the movie rights.
Meanwhile, the movie will go on to sets from 1st June. Kajal Agarwal is the female lead. Srinu Vaitla is directing the movie while Bandla Ganesh is producing the movie under Parameswara Arts banner.