Gone were the days when producer was treated like a family head. Even legendary stars like NTR and ANR used to stand up when producers visit movie sets.Well, meaning of producer has been changed of late. Producer has no powers nowadays and his work is restricted to sign cheques, getting location permissions etc.
DVV Danayya might have felt excited when SS Rajamouli accepted to do a film under his production banner of DVV Entertainments, but signing Jr NTR and Ram Charan for the film was the icing on the cake.
Nonetheless, Danayya received shock treatment from his director. While the producer was waiting for Rajamouli’s permission to make an official statement about the project, a small video to announce the movie was released recently.
It is heard that, producer and PRO of the movie were informed just one hour before they released the video. They weren’t given any prior information. Danayya who’ll be spending around Rs 200 cr had no other option other than passing Rajamouli’s orders!