Racha producer bags Lovely Ceeded Rights

Aadi’s Lovely is all set to release on March 30th and Ram Charan’s Racha according to the makers is gearing for a April 1st week release. Interestingly, NV Prasad, one of the co-producers of Racha had bagged the Ceeded rights of Lovely for 90 Lakhs. This became an interesting debate in trade circles regarding how a producer could buy the distribution rights of competitor movie. And that too when both the movies are releasing with 1 week gap.
Is that due to positive buzz on Lovely? or Less confidence on Racha? Only time will answer.