Well, yes after Rajamouli its his son who is taking the burden to create a new wave in the promotional industry. Rajamouli who is known to present things in a unique way has imbibed his same creativity to his son SS Karthikeya. However, SS Rajamouli is not forcing his son to take up direction as his career but Karthikeya is set himself to make a drastic move as a promotional master. Rajamouli gave his son full freedom to pursue anything he can.
So, Karthikeya has set his dream “Showing Business”. The record making thing is that Karthikeya bagged the opportunity of promoting Lingaa which is a truly dream project and a record for a youngster to handle such huge film. This is Karthikeya’s company that will create videos like Behind the scenes during the shooting, certain birthday wishes and so on. These are publicity stunts that actually increase the excitement pulse of the audience before actually the movie hits the theatres.
His work is reflected in films like Manam, DIkkulu Chudaku Ramayya, Oka laila Kosam and so on. Naga Chaitanya launched Karthikeya’s company logo very recently and wished him good luck. Chaitanya tweeted, “Showing Business showcases the life of cinema behind the camera and all the crafts that come together to make a film..All the best bro.” This seems to be a proud moment to the ace director knowing that his son is making good future.