Rana And Vijay, A Crore Difference

Young hero Vijay Devarakonda recently scored a big hit through Arjun Reddy which collected 22+ crores share across the globe in just two weeks. Would that anyway make him close to Rana Daggubati’s popularity? Some feel that Nene Raju Nene Mantri, Rana’s solo-hero movie, also collected similar ‘shares’ from the box office so that both heroes will have equal popularity.

Recently a retailer approached these two stars to become the brand ambassador for their retail outlet which is spread across Telugu states. Quite surprisingly, got a nod from the heroes, and they have to finalize one. What is shocking for them is, the amount quoted by these two for turning brand ambassador.

While Vijay asked for a mere 30 lakhs to become Brand Ambassador of the brand for one year, Rana Daggubati quoted nearly 1.5 crores for the same period. Wonder why? Rana is offered just a couple of lakhs lesser than that by a retail brand that has a presence across the nation. In that case, why would Rana settle for anything lesser than that?

Maybe as a solo hero, Rana Daggubati does not have a big hit in hand, but still with a couple of Bollywood films, presence in some Tamil movies, and finally, with Baahubali, he has inevitably become a national icon. Hits are not the yard sticks to measure fame in the case of any celebrity, and that could be understood from this Rana-Vijay thing.

Meanwhile, the local brand has roped in Vijay Devarakonda by paying him the 30 lakhs but bargained with him to endorse for 1.5 years for that price.


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