Releasing Today: Banking On Arjun Reddy Fame

Vijay Deverakonda’s long delayed romantic thriller Ye Mantram Vesave is hitting the marquee today.Vijay did this film before Pelli Choopulu happened. The actor is not so proud of doing Ye Mantram Vesave that he hasn’t shown any courtesy to promote it.The trailer of the film is so bad with low production values and poor visuals. No wonder Vijay has distanced himself away from the film and totally disowned it.

However, makers of Ye Mantram Vesave are hoping that post Arjun Reddy craze of Vijay will help the film to post good numbers at box office.There is little buzz around the film that not many know that it is releasing today. Online bookings for YMV are very weak and not encouraging.

Vijay’s popularity in youth might create some impact at the ticket counters. Theaters are opened after a week’s gap and this is the only film to hit the screens in this weekend.