Telugu audience killing innovation in cinema?

Manchu Manoj is one actor in current generation who is trying out of bound scripts to take Telugu cinema to next level.But Telugu audience had refused all these movies and all those have failed at the box office. Sources in Uu Kodathara Ulikki Padathara Team are saying that Manoj has worked pretty hard for this movie as if this is the last film for him. He acted in the movie and had composed the action sequences too. He had been saying that this movie is his dream project and worked hard for 4 years for this movie.
If this movie fails, There is a danger of Manoj getting disappointed and start doing regular mass masalas for success.