Except for C/o Surya, all other films like Okkadu Migiladu, Adhrindi and Detective released last Friday have indulged only in namesake promotions but nothing else. While Sandeep Kishan promoted his film big time, other films just arrived, with some tear wipe interviews and ads. But still, none worked out.
Currently, at Telugu box office, only Adhirndi is grabbing all the attention with many shows getting crowded even on Monday. Despite any promotional plan, only with a full-page ad given by Sharat Marar in some newspapers, this Telugu version of Mersal has hit screens. Neither Vijay nor Samantha, Kajal Agarwal or Nitya Menon promoted the movie. But still, it fetched 1.5+ crores share on the first day and continuing its good run.
We have to say that ruling Bharatiya Janata Partyâ€™s object for GST dialogues inside Mersal gave a huge coverage to the film in Telugu circles as well. Every day our newspapers covered stories of it, extensions of stories, and statements of various politicians and celebs on it. When the likes of Rahul Gandhi, Rajnikanth, and Kamal Haasan speak about Mersal, surely its big news for media and free promotion for the film.
Generally one has to spend around 50 lakhs to get good publicity including ads, tv interviews, paper coverage and taking part in special tv shows and events. But the efforts raked up by BJP help Telugu producer Sharat Marar save all of them.