We have seen how the film crosses its boundaries from theaters to satellite to books to apps to merchandise to sarees and toys with “Bahubali”. Bahubali has become a phenomenal subject beyond a film.
Now the phenomenon seems to be happening only for Mahanati/ Nadigaiyar Tilagam after Bahubali. A popular facebook has introduced a playful app called “What is your role in Mahanati?”. This app is being circulated in a frenzy way with thousands of shares on social media. Interesting part is it is running both in Telugu and Tamil.
Well, the next in line for this film can be merchandise with 3D imaging toys of Keerthy Suresh as Mahanati and eventually the sarees with Mahanati pictures on them. Well, it is already stated that a book is also being planned to record every minute detail of the making of Mahanati.
It proved once again that people around own a super hit film once in a blue moon in such away that they breathe it, talk it and think it. This is Mahanati season now.
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