First it was the turn of Megastar Chiranjeevi who graced for the audio launch of Sai Dharam Tej’s ‘Tej I Love You’. Despite Chiru’s presence, the film couldn’t get any additional mileage or buzz that was expected to bring by Chiru.
The same is the case with Sudheer Babu’s Sammohanam. Despite Mahesh Babu’s attendance as the chief guest, the film failed to garner any buzz – be it in trade circuits or among the movie lovers. Even as the film is gearing up for release this Friday, the film is carrying poor buzz.
And here comes NTR for the pre-release event of Kalyan Ram’s Naa Nuvve. Even Tarak couldn’t get extra buzz to the film. However, the same Tarak’s promotion for Mahanti did help to reach into public.
Nonetheless Rajini came for the Kaala pre-release event in Hyderabad. But Kaala ended as a disaster with poor openings in AP and US. The performance of Rajini’s previous films including Kabali, Lingaa has a telling impact on Kaala’s poor openings. Although the film got mixed talk, the film ended as a dud at Box Office.
Same is the case with Nagarjuna’s Officer which became all-time disaster – Octuple Disaster as the film couldn’t recover 1/8th of its investment. Even Nag couldn’t rescue the bad film. His interviews, promotions, RGV’s promotion gimmicks of releasing sound clips have no effect.
And earlier we have seen Pawan Kalyan attending the post-release event of Allu Arjun’s Naa Peru Surya which ended as a colossal flop. Trade circuits are saying that not an extra ticket was cut after Pawan openly endorsed the film.
What one has to observe here is the changing pattern of audiences interest. Doing an event in grand scale and getting a star hero as the chief guest is not just enough for a film to create buzz among people. The film’s promos, trailers, the track record of cast are also play pivotal role in bringing openings. Simply put, a film has to naturally create interest among the film lovers. Then, the film would take off well. And how it performs overall depends on the content.
If the content of a film is not interesting, movie lovers are outrightly turning down such films irrespective of who is endorsing the film, who are all backing the film and who is the cast of the film. On flip side, the presence of stars do help films that have good content. But that’s only a possibility.