Overseas market is turning out to be the key market to decide a film’s success range.Films that does well in overseas are making huge profits and films that don’t appeal to overseas audience are not earning much profits even if they score hit in the domestic circuit.
This is the reason why all the top heroes are concentrating heavily on capturing the overseas market.Ram Charan who struggled to get a foot hold in overseas market for a long time has finally arrived with Rangasthalam that went on to become non-Baahubali hit in USA.His cousin Allu Arjun who has been very consistent in the local circuit is unable to be as successful in overseas.
Allu Arjun is the only hero in mega family who hasn’t entered the $2 Million club as yet.Chiranjeevi, Pawan, Charan and Varun have achieved this feat while Allu’s last three films didn’t even collect $1 Million in USA.His latest film Naa Peru Surya turned out to be a disaster in overseas and domestic markets as well.
Perhaps this is the time for him to get back to family entertainers that fetched universal hits for him.
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