Director Maruthi who has become the hot favorite of trade with a series of hits is unable to live up to expectations lately.His last film as director Shailaja Reddy Alludu turned out to be a box office failure. The film took off to a great start but crashed after its first weekend and couldn’t recover from there.
Even his concepts are not working at box office these days. Babu Bangaram that was promoted aggressively was conceptualized by Maruthi. That film failed miserably in spite of Maruthi’s name associated to it.Another film Bhale Manchi Chowka Beram that is clashing with NOTA today also is conceptualized by Maruthi.
He is doing his best to promote the low budget film, but things aren’t looking bright as of now. Maruthi’s promotions could have worked in its favor if Shailaja Reddy Alludu had succeeded.His brand has taken severe beating lately. It is high time Maruthi find his mojo back and deliver big hits like Prema Katha Chitram and Bhale Bhale Magadivoy