Who benefited from Ee Rojullo success?

Ee Rojullo made with near to zero budget and with unknown faces went on to became a huge hit but the makers who made the movie with all the efforts did not reap the benefits completely. Not confident in marketing the movie, The makers had reportedly sold the TV rights of the movie to a person called ‘Satellite Ram’ for a sum of 30 Lakhs. The movie after the release made good success and Ram was able to sell the movie rights for a whopping 2 crore rupees there by making a profit of outright 1.7 crores.
It is sad the makers who worked hard to make the movie did not get benefited from the movie.