Who is behind Dammu negative talk?

When the question is asked, there are several answers being said like anti fans, reviewers etc but the real culprit behind the negative talk is the director Boyapati Srinu according to many critics. They feel that Dammu is more of ‘Thulasi’ kinda movie than Simha kind. But Boyapati Srinu projected it as ‘another Simha’. He released the trailer with full of mass elements thereby increasing the expectations like anything. Finally unable to catch up the expectations, the movie is carrying negative talk.
And now Boyapati is trying to make amends by releasing Family related trailers and posters. Lets see if this helps the movie!