Miracles happens rarely for small films and we have seen Pelli Choopulu and Arjun Reddy in recent times. While Pelli Choopulu had no buzz until the film released with huge good talk; Arjun Reddy turned the eyes of all with the vulgar words used on the dais by Vijay Devarakonda during a pre-release event. Now another film titled RX100 brought many distribution houses to attention just with a teaser release.
It is a very rare phenomenon for small film producers to get calls from biggies like Dil Raju, Sai Korrapati, KFC and Abhishek Pictures all at a time showing interest on the film. Directed by the debutante Ajay Bhupathi, the teaser of this film stands out to be an out and out emotional love ride.
Insiders say that it has the potential to become another Arjun Reddy. But it all depends on the way the film is promoted from now.
Every aspect of promotion must be dealt with utmost care and attention to take the advantage of this positive talk from majority film buffs and attention from distributors. New faces Karthikeya and Payal Rajput play the leads while Rao Ramesh and Sindhoora Puvvu Ramki are playing other key roles. Ashok Reddy, another debutante is producing the film.
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