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Stars Skip Media Meets Ahead of Sankranthi Releases
With one big-budget film after another lining up for the Sankranthi festival season, the stakes are clearly high. Remunerations have already touched massive figures—that itself is a separate debate. But what is drawing equal attention is the noticeable absence of star heroes from media promotions.
Surprisingly, not a single top hero has conducted a proper media interaction so far. The commonly cited reason is the fear of “uncomfortable questions.” However, the bigger concern seems to be the lack of clear, prepared answers if such questions are raised.
What makes this situation more intriguing is the contrast in approach. The very same stars are seen openly sharing even personal details when interacting with Bollywood media or press from other language industries. Of course, it is their personal choice—but the selective silence before Telugu media is hard to ignore.
Take The Raja Saab, one of the major Sankranthi releases. Despite the buzz around the film, Prabhas has not faced the media even once. Apart from attending the pre-release event, he only gave a single interview—and that too with director Sandeep Vanga. Beyond this, there has been no direct media interaction.
A similar scenario surrounds Megastar Chiranjeevi’s Shankar Prasad. Though he is expected to grace the pre-release event, he has stayed away from media meets so far. The producers did organize a press interaction, but the Megastar did not attend. The film is being promoted as a fun-filled entertainer, and Venkatesh plays a key role, yet even he has not interacted with the media.
Ravi Teja’s Bharta Mahashayulu follows the same pattern. Known for generally avoiding media interactions, Ravi Teja has maintained the same stance for this film as well.
With promotions becoming increasingly event-centric and media interactions shrinking, the question remains—are stars distancing themselves from accountability, or is this the new promotional strategy for big-ticket festival releases?
