కరోనా టెస్ట్ కిట్స్ లో ఏది నిజం…? ఏది అబద్దం

Sankranti remains the most lucrative festival season for the Telugu film industry, prompting intense competition among producers to secure prime release dates well in advance. Every year, multiple star-led films line up for the festive window, hoping to capitalise on holiday footfalls and family audiences.

However, industry experts maintain that only three or four films can comfortably survive during the Sankranti period. When more movies release simultaneously, theatres and show timings become limited, directly affecting box-office collections. Even films with strong content often struggle due to insufficient screen space, ultimately leading to financial losses for producers.

The same issue surfaced this Pongal season, when five Telugu films arrived in theatres at the same time. With limited screens available, some movies failed to get adequate shows, resulting in disappointing revenues. Trade circles believe that a few of these films could have performed significantly better had they opted for less crowded release dates.

Interestingly, despite these recurring setbacks, the race for future Sankranti releases has already begun. Even before the current festival season concludes, discussions around Sankranti 2027 are gaining momentum. What has surprised many in the industry is that several projects — some yet to go on floors — are already eyeing the same festive slot.

According to industry buzz, nearly six films are targeting Sankranti 2027. These reportedly include a major project starring Chiranjeevi and directed by Bobby, a Teja Sajja film backed by People Media Factory, and a Sharwanand–Srinu Vaitla collaboration. Adding to the competition is a high-profile Tamil film starring Rajinikanth and produced by Kamal Haasan.

Additionally, a Venkatesh-starrer directed by Anil Ravipudi and another project from Sithara Entertainments are also said to be aiming for the same season. With so many big titles planning to clash once again, trade analysts warn that the industry may be heading toward another overcrowded Sankranti — repeating a cycle that continues to hurt producers year after year.