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Following the trend of actresses turning entrepreneurs, Tamannaah Bhatia has now entered the fine jewellery space with the launch of her own brand. Like Samantha Ruth Prabhu, who runs multiple ventures, and Kriti Sanon, who owns a clothing label, Tamannaah is expanding her creative footprint beyond films. Her jewellery line is clearly aimed at Gen Z, with a modern, edgy aesthetic.

To announce the brand, Tamannaah shared stylish new pictures, posing in a denim jumpsuit and also in close-up portraits wearing a black tank top. She flaunted layered golden chains and statement earrings that reflect a contemporary Gen Z vibe. The jewellery stands out for its sleek finish, subtle shine, and a stylish blend of gold and silver tones. In the portraits, Tamannaah looks effortlessly elegant, with the accessories taking centre stage.

On the work front, Tamannaah has an exciting lineup ahead. She will be seen in the Tamil film Purushan and also in O’Romeo, starring alongside Shahid Kapoor and Triptii Dimri, keeping her firmly in the spotlight both on and off screen.