Most of the Telugu film industry believes that Content is the King and Talk is the Prime Factor that decides a film’s fate at box office. This reliable theory has shockingly proved wrong thrice in the last ten days of 2017.
Nani’s MCA is the first film to prove the theory wrong. The film turned out to be a runaway hit at box office despite receiving poor reviews and below par talk for the mediocre content.
Akkineni Akhil’s “Hello” wasn’t comparable to the earlier brilliant works of director Vikram Kumar but the film nonetheless met with positive talk. Surprisingly, the promisingly looked film could never leverage the talk and has reportedly incurred huge losses to buyers.
Allu Sirish’s “Okka Kshanam” gave the ultimate shocker of 2017. Talented director Vi Anand’s directorial received decent to positive talk but the box office performance was shockingly poor. The film could barely recover 30 percent investment of buyers in its first week and is reportedly heading towards a massive debacle. Sirish’s earlier films have performed much better at box office in comparison.
All eyes are now on the Sankranthi films so business of the aforementioned films has almost closed.
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