Giving a momentum to the online distribution, Manchu Vishnu has come up with an appreciable strategy. The actor cum producer decided to release his upcoming production, Sampoornesh starrer Singham 123, on the internet on the same day of its release. The film will be made available from tomorrow on a web portal exclusively for overseas viewers.
Viewers can pay a nominal fee and enjoy the film with entire family and friends on their laptops or Smart TVs. This pay per view concept is slowly catching up in Tollywood and the last film that explored this online distribution was Nara Rohith’s Rowdy Fellow. However, this system is yet to gain support from traditional distributors in Tollywood who allege that online release may result in piracy which directly affects the film’s collections all over.
Online distribution overseas doesn’t involve the usual distribution logistics and often is a single window platform that enables the filmmakers earn whatever the film manages to collect. This is primarily a big boon to small filmmakers, who cannot afford an overseas distributor as their films contain no star value.
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