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Victory Venkatesh’s Sankranthiki Vasthunnam continues to reign at the box office, surpassing expectations and delivering impressive profits for producers and buyers across all regions. Even in its second week, the film is maintaining a strong presence in both Telugu states and overseas markets.

On its 12th day, the movie surpassed Rs 260 crore worldwide, with projections indicating it will easily cross the Rs 300 crore mark by the end of its theatrical run, especially with the Republic Day holiday weekend further boosting numbers. Over 170K tickets were sold on BookMyShow on Saturday alone. In North America, the film has already earned $2.6 million, with the $3 million mark now within reach. Sankranthiki Vasthunnam has become the highest-grossing film for Venkatesh, director Anil Ravipudi, and producer Dil Raju in the region.

The film’s continued success, even in its second week, is largely due to its wide appeal among family audiences, who are flocking back to theaters again and again. With its record-breaking performance, Sankranthiki Vasthunnam is on track to become the highest-grossing regional Telugu film to date.

To celebrate this remarkable achievement, the makers are hosting a special event in Bhimavaram today.