Baahubali 2 is the biggest ever film India has ever seen and those mammoth collections are a big example of this. More than that, this film has grown into a brand with popular brands doing the unthinkable for the film.
Generally, it is films that require brands such that their production costs will get cut and also their visibility will be big. That’s the primary thing leading them to go for in-film branding to bring various products to be showcased in the film. Such scope remains fully out of place for Baahubali as the film happens to be a mesmeric folklore epic with no modern touch. Still, Baahubali didn’t run for products, but various brands ran after this mighty movie.
Needless to say, Baahubali itself has grown into a big brand ever since the release of first part in 2015 where people owned the film like never before. That led to Big Brands using Baahubali 2 as a platform to launch their new offers, products, whatever. Have a look at some of them in next slides.
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