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In recent years, Tollywood has witnessed a growing trend where superstar films often opt for ticket price hikes and additional shows to maximize earnings during the opening weekend. The aim has been to capitalize on the initial buzz and rake in maximum revenue through elevated prices and increased screenings.

However, Sankranthiki Vastunnam has broken this pattern and set a new benchmark for the industry. The film has introduced a fresh approach to pricing and show schedules in Andhra Pradesh and Telangana, creating a sustainable and audience-friendly model.

Producer Dil Raju made a game-changing decision by avoiding ticket price hikes for the film. Instead, he chose to release it at the standard rates already in effect in the region. This move made Sankranthiki Vastunnam an economically feasible option for the Sankranti festival audience, which, in turn, boosted footfalls significantly. Moreover, the film refrained from scheduling additional shows, relying on its strong narrative and audience appeal to drive success.

This strategic approach has not only made Sankranthiki Vastunnam a box office winner but also paved the way for a new direction in Tollywood, emphasizing affordability and accessibility for audiences during festive seasons.