If we have to go by the reports being published by NTR Arts, the production house that is coming up with “Jai Lava Kusa” movie featuring Jr NTR in the lead, other day’s teaser of the movie has created a storm. In less than 22 hours, it got 7 million hits when all the hits on various digital platforms combined.
Needless to say, the teaser of the “Jai” character that has negative shades is very impressive for its dialogue and visuals. And Jr NTR presented himself in a new way to outshine all the heroes who have done negative shaded roles till date. But it’s not just a good teaser that attracts many viewers, but there should be some strong promotions too.
In the recent times, we’ve seen Katamarayudu and Spyder teasers heavily promoted on Facebook with 1 in every 5th post showcasing a ‘promoted’ featurette of these teasers. Now, Jai Lava Kusa team has carved out another interesting idea to promote the teaser. Generally, we see many skippable ads during the starting of a video on YouTube and JLK team is using that.
Many people in Telugu states and those browsers filled with cookies related to Telugu films and content close it, are now watching JLK teaser as an advertisement during the start of many videos. That will obviously pique curiosity and help the teaser get more clicks.
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