Before the release of ‘2.0’ the producers marketed it as a 3D film and also appealed to the audience to watch it only in 3D for a better experience. On the contrary, they released the 2D version in the maximum number of screens which is a blunder.
This has resulted in the box office collections. While 3D version of ‘2.0’ is minting huge money, the 2D version is clearly lagging behind. This is evident in the first week collections and the Monday figures are seriously upsetting. In many areas, the morning shows were canceled with audience not turning up as expected. If the same scenario continues, the distributors might prefer screening the new releases on December 7th.
It is not easy to increase the prints of 3D in quick time and many are finding fault in the planning of the producers and exhibitors. It’s the same situation in the rural parts of Tamil Nadu as well. The only saving grace here is the Hindi version. Having released the 3D version in maximum screens, the ticket prices being high, it has become a relief for ‘2.0.’
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