‘Aha’ Making Full Use Of Allu Arjun!

After ‘Pushpa’, Allu Arjun’s image grew immensely. He became an Icon Star and ‘Pushpa: The Rule’ is one of the most awaited films in this country. He is expected to join hands with Trivikram Srinivas once again after ‘Pushpa’. On the other hand, ‘Aha’ made an official announcement that Bunny and Sreeleela are going to work together under the star director’s making. They said that it is an ‘Aha’ original and we don’t know whether it is a movie or something else. While some say that it is an ad campaign, the others say that it is just a special song.

We will get clarity regarding this but one can confidently say that it is not going to be a movie. Despite being his dad’s OTT platform, Allu Arjun will not do an OTT platform considering his pan-Indian image. Also, Trivikram is busy with ‘Guntur Kaaram’. Many say that his poster with Sreeleela is just a publicity stunt. Previously, Allu Arjun did an ad campaign claiming that every Friday a blockbuster movie will get released but ‘Aha’ did not keep up their promise.

But Allu Arjun’s special promotions for ‘Aha’ is getting a mixed response. People are eagerly waiting for Bunny’s next film after ‘Pushpa’ but using it for the marketing of ‘Aha’ is not making his fans happy. ‘Aha’ is getting a lot of competition from platforms like ZEE5 and Sony Liv. Netflix which was restricted to international content has now purchased a lot of Telugu content lately. There is Amazon Prime Video which is ahead of everyone else. This is the main reason why ‘Aha’ team decided to bring Bunny for publicity.


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