Over ten films were released last week and the only one which managed to attract the audience was ‘Oorvasivo Rakshasivo’. It is the only movie that got decent collections and no other flicks managed to generate any buzz. After the weekend, even Sirish’s film started to fade away and the focus of the audience has now shifted to the upcoming weekend.
As we know, Samantha’s ‘Yashoda’ is getting released this week and there are good expectations on it. Due to her health issues, Samantha did not actively participate in the promotions and gave only one interview. While the lack of publicity may act against the film, the sympathy towards the star actress may work in favour of the film.
On the whole, this dull period at the box office is going to be a litmus test for Samantha’s star power. She needs to drag people into the theatres and needs to recover over 12 crores in the Telugu states. ‘Yashoda’ did a pre-release theatrical business of 23-24 crores worldwide and we need to see if she manages to pull it back in terms of box office collections or not.
The trailer proves that there is content in this film but the star power of Samantha is going to play a crucial part in bringing people on the first day. The business was done mainly because it is a Samantha film and her craze is the reason for advance bookings. It will be a huge task for a heroine-oriented film to gross around 40 crores and earn a share of 24 crores in November. Let us wait till the 11th to find out what happens with ‘Yashoda’.
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