Success often brings with it a unique kind of brand value — something that celebrities across industries leverage in their own way. While actors and actresses frequently use their fame to endorse products and earn hefty fees, it’s quite rare to see directors stepping into the same spotlight. However, within the film industry, there’s a slightly different trend — filmmakers sometimes lend their names to projects from other banners simply to boost their market appeal.
This strategy has become common among successful directors who act as “sleeping partners” — they don’t direct the film but allow their names to be associated with it to help with promotions. Even actors follow similar practices today. But what’s interesting is that music maestro A.R. Rahman may have been one of the first to adopt this tactic — long before it became a popular trend.
This little-known fact was recently brought to light by filmmaker Ram Gopal Varma, who has been sharing some intriguing behind-the-scenes stories about Rahman. According to Varma, Rahman once surprised a producer by offering only his name as a brand, rather than composing music himself.
The incident reportedly took place during the making of the film Taal. Rahman assigned another musician — Sukhwinder Singh — to compose one of the songs, but allowed the track to be released under his own name. This decision shocked the producer, Subhash Ghai, who confronted Rahman about it.
In response, Rahman allegedly told him, “Why are you getting so serious? Shut up your mouth. I told you the truth. If I hadn’t said anything, you would’ve never known. And even if the music turned out to be subpar, you would’ve still accepted it because of my name. Isn’t that right?”
Though blunt, Rahman’s logic was hard to argue with — and Ghai reportedly calmed down after realizing the point he made.
Varma’s revelation not only uncovers a lesser-known aspect of Rahman’s career but also highlights how he was ahead of his time when it came to using his brand name as leverage — something that’s now become a widespread practice in the film industry.
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