In India, Bollywood celebrities are increasingly turning to the courts to safeguard their voices and personas in the age of artificial intelligence. Among the most high-profile cases, Abhishek Bachchan and his wife Aishwarya Rai Bachchan have approached the judiciary to prevent the creation and distribution of AI-generated videos that infringe on their intellectual property rights.
The couple’s legal action specifically targets Google’s video platform YouTube, requesting the court to remove infringing content and to mandate safeguards preventing such videos from being used to train other AI systems. Legal filings reviewed by Reuters indicate that their request goes beyond removal—they want proactive measures ensuring that any unauthorized AI content does not contribute to further proliferation of misleading or deepfake videos online.
Over the past few years, a handful of Bollywood actors have begun asserting their “personality rights” in Indian courts, as India currently lacks explicit legislation protecting such rights, unlike in several U.S. states. The Bachchans’ lawsuits, however, are among the first high-profile cases linking personality rights to the potential risks posed by AI-generated content on platforms like YouTube.
According to filings dated September 6 (not publicly available), the actors expressed concern over YouTube’s content-sharing and third-party training policies, which allow user-generated videos to be used for training AI models. They argue this policy could lead to the uncontrolled spread of misleading or manipulated content, further highlighting the urgent need for legal safeguards in the rapidly evolving digital landscape.
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