Aditya Music has been buying the digital rights of audio songs and video songs after the rise of income through digital streaming.
They bought the rights of Ala Vaikunthapuramulo movie’s digital content for Rs. 3 Crore and they are pretty happy with the deal.
Thanks to the aggressive marketing strategy of AVPL makers two songs from the film were launched much earlier than its theatrical release.
Both Samajavaragamana and Ramulo Ramula are rocking all digital platforms at the moment.
Samajavaragamana crossed 100 Million streams and Ramulo Ramula also is on course to repeat the feat.
It seems Aditya Music is going to earn Rs. 1.5 Crore on Samajavaragamana song alone. Neither the video song nor the promo of the song are released yet.
Aditya Music will get back their investment on the movie with these two songs and they will make big profits on the rest of the content that will be launched soon.
Not all movies are this successful on digital platforms lately. Aditya Music has hit a jackpot with Ala Vaikunthapuramulo.
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