Adobe has announced the global launch of its LLM Optimizer, a new enterprise application designed to help businesses enhance their digital visibility across AI-powered chat services and browsers. The platform enables companies to monitor AI-driven traffic, benchmark brand visibility, and optimize discoverability across owned and third-party platforms.
“Generative engine optimization has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage,” said Loni Stark, Vice President of Strategy and Product at Adobe Experience Cloud. “Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions, ensuring businesses can stand out in a rapidly changing landscape.”
According to Adobe, AI tools are reshaping online consumer behavior, with the company reporting a 1,100% year-over-year surge in AI-driven traffic to U.S. retail websites in September 2025. Users arriving via AI interfaces were 12% more engaged and 5% more likely to convert compared to those from traditional digital channels such as paid search or social media.
The LLM Optimizer lets businesses measure and benchmark how their content performs across AI surfaces, identify which web pages are prioritized by large language models, and track changing visibility trends. Its recommendation engine pinpoints content and metadata gaps, providing actionable fixes that can be deployed instantly without disrupting user experience.
Additionally, the platform connects visibility data with business outcomes, enabling organizations to quantify how AI exposure influences engagement and conversions. Available as a standalone product, LLM Optimizer integrates with Adobe Experience Manager Sites and supports Agent-to-Agent (A2A) and Model Context Protocol (MCP) standards for interoperability.
To further accessibility, Adobe also introduced a free Chrome extension titled “Is Your Webpage Citable?”, offering instant audits on how AI systems interpret and surface web content.
Internally, Adobe reported strong early results: within a week of using LLM Optimizer, citations for Adobe Firefly increased fivefold, while optimizations for Adobe.com and related platforms boosted Adobe Acrobat’s visibility by 200% and AI-referred traffic by 41%.
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