Adobe has announced the global launch of its LLM Optimizer, a next-generation enterprise application designed to help organizations strengthen digital visibility across AI-powered chat services and search interfaces.
The new platform allows businesses to monitor AI-driven traffic, benchmark their brand’s visibility, and deploy optimization strategies to enhance discoverability across both owned and third-party digital properties.
“Generative engine optimization has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage,” said Loni Stark, Vice President of Strategy and Product, Adobe Experience Cloud. “Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions.”
Adobe noted that generative AI tools are transforming online consumer behavior, citing a 1,100% year-over-year surge in AI-driven traffic to U.S. retail sites as of September 2025. Consumers arriving through AI interfaces were found to be 12% more engaged and 5% more likely to convert than those from traditional digital channels.
The LLM Optimizer enables brands to measure how their content performs across AI systems, identify which materials are prioritized by large language models, and understand how those patterns evolve. Its built-in recommendation engine detects visibility gaps and suggests fixes—covering both content and technical metadata—that can be applied instantly.
The platform also connects visibility metrics to business outcomes, helping companies quantify how AI exposure impacts engagement and conversions. It integrates with Adobe Experience Manager Sites and supports Agent-to-Agent (A2A) and Model Context Protocol (MCP) standards, offering flexibility across enterprise ecosystems.
To make these insights more accessible, Adobe has also introduced a free Chrome extension called Is Your Webpage Citable?, which instantly audits how AI systems interpret and surface webpage content.
Internally, Adobe has already seen impressive results: after deploying the Optimizer, citations for Adobe Firefly increased fivefold, while visibility for Adobe Acrobat rose 200% and AI-referred traffic to Adobe.com jumped by 41%.
With the LLM Optimizer, Adobe positions itself at the forefront of the emerging Generative Engine Optimization (GEO) movement—helping businesses stay visible in the evolving world of AI-driven discovery.
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