At a time when OTT apps like Netflix, Prime Video and Hotstar are literally shaking the Indian market with their terrific content including movies, web series and other entertainment content. Taking a cue from their success, Indian apps like ALT Balaji, Zee5, MX Player, SunNXT slowly started taking a share in the market. Though all these apps buy Telugu content as well, there is no exclusive app dedicated to Telugu folks.
Working on that aspect, mega producer Allu Arvind has simply stunned everyone with his ‘Aha’, the first ever OTT app that has only Telugu content. To start with, the mega producer pulled off a great surprise because Telugu producers often stay away from such technology based things as they known only producing movies and distributing them. So what is the content of this app is like?
The app has all the movies that Geetha Arts owns and definitely that is worth subscribing to. Coming to the web series part, so far they have concentrated only on pushing a great deal of content into the app rather focusing on quality content it looks like. The much hyped Krish’s Mastis didn’t fail to click as the content lacks real emotional punch.
At the same time, Viva Harsha and Sanjana’s crime comedy #ShitHappens failed to evince interest. Also, the new version of Geetha Subrahmanyam web series that created a raze earlier on YouTube is only partially good. Similarly Kotha Poradu is a series carved in Telangana region with authentic local flavour but nowhere it catches our attention.
For the now, it is great of Allu Arvind to provide such an interesting platform for Telugu folks to showcase thier talents where there is no worry of Censorship. Maybe down the lane, Aha might bring us content that has uniqueness and freshness like we see in Netflix or Amazon.
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