AI.com, a newly launched artificial intelligence platform, grabbed global attention after a Super Bowl LX advertisement drove a massive surge of traffic to its website, briefly overwhelming its systems. The launch has sparked widespread discussion about the future of “agentic AI,” which refers to AI systems capable of acting autonomously on behalf of users rather than merely responding to prompts.
The platform was founded by Kris Marszalek, co-founder and CEO of Crypto.com, one of the world’s largest consumer crypto platforms. Marszalek continues to lead both companies, positioning AI.com as his next major technology venture focused on AI rather than digital assets. According to the company, the goal is to mainstream AI agents and artificial general intelligence (AGI) in the same way Marszalek helped popularize cryptocurrency for millions of people.
AI.com officially launched on February 8 with a 30-second commercial aired during the fourth quarter of the Super Bowl. The ad featured glowing orbs colliding to reveal the AI.com logo, accompanied by the tagline “AGI is coming,” referencing a still-theoretical form of AI capable of human-level tasks. Playful mock usernames like AI.com/Sam, Mark, and Elon were included as nods to prominent figures in the AI industry. The advertisement generated massive traffic, temporarily crashing the site, with Marszalek noting on X, “Insane traffic levels. We prepared for scale, but not for THIS.”
The platform is built around autonomous AI agents, which are intelligent systems designed to perform tasks independently once given permission by a user. These agents can organize work, send messages, execute actions across apps, build projects, and more. AI.com allows users to create a personal AI agent in under a minute, offering both free and paid subscription tiers for additional features and higher usage limits.
What sets AI.com apart is the ability of its agents to learn and improve over time, sharing improvements across a network of other agents. For example, an agent that discovers a better method to complete a task can pass that knowledge to other agents, accelerating the overall system’s capabilities. Users can deploy agents for a variety of purposes, including automating workflows, managing calendars, executing tasks across multiple apps, and updating online profiles. The platform also plans to explore integrations in financial services, AI marketplaces, and social networks built around AI agents.
As AI agents become more autonomous, privacy and data security are critical concerns. AI.com has implemented robust safeguards, ensuring that each agent operates in a dedicated, secure environment with encrypted, user-specific data access. Agents are restricted to the permissions granted by their users, with no access to other users’ information.
Marszalek envisions AI.com as part of a long-term journey toward artificial general intelligence, stating that the platform represents a fundamental shift in AI’s evolution. By moving beyond basic chats to AI agents that can actually accomplish tasks for humans, the goal is to build a decentralized network of billions of self-improving agents. Through shared learning, this network aims to rapidly expand capabilities and accelerate the development of AGI.
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