With just ten days left for release, Nandamuri Balakrishna and Boyapati Srinu’s Akhanda 2 has shifted into high-gear promotions—particularly targeting the Hindi market. The Telugu version hardly needs any extra push. Balakrishna’s massive fan base, combined with the proven blockbuster streak of the Balakrishna–Boyapati combo, ensures strong momentum in Telugu states.
But the Hindi strategy is entirely different, and now the reason behind the aggressive marketing is finally clear. According to exclusive information accessed by manatelugu .com, the producers have closed a lucrative OTT deal with Netflix. However, there’s a catch: Netflix will offer additional financial incentives only if the Hindi version crosses a certain box-office milestone.
This clause has made the film’s Hindi theatrical run extremely crucial. Balakrishna, despite his dominance in Telugu states, has never established a strong footprint in North India. None of his past films have made a significant mark in Hindi territories. But he is reportedly confident that Akhanda 2 will break that long-standing pattern and open new markets for him.
With the clock ticking and stakes higher than ever, all eyes are now on how the film performs beyond the South.
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