Geetha Arts, the production house built by Allu Aravind through decades of relentless hard work, has grown into a diversified entertainment empire with interests spanning theatres, film distribution, finance, and real estate.
Although the company has three heirs—Allu Bobby, Allu Arjun, and Allu Sirish—none of them were actively involved in the organisation’s day-to-day operations for a long time. There was also little necessity, as Allu Aravind personally oversaw the business, appointing experienced and capable professionals to manage each division.
Currently, Vidya, daughter of Chiranjeevi’s co-brother, plays a crucial role in the company’s functioning, while other verticals continue to be handled by seasoned executives.
Against this backdrop, Allu Arjun has now begun taking a more active interest in Geetha Arts. Rather than involving himself in routine administration, he is supervising the organisation at a macro level—participating in review meetings, strategic planning, and major decision-making.
Since his involvement, a few structural changes have reportedly taken place. Some long-time associates were respectfully relieved of their responsibilities, making way for younger professionals to take charge of key roles.
Though this move comes relatively late, Allu Arjun’s decision to step forward and strengthen the empire built by Allu Aravind is being viewed as a positive and timely development for Geetha Arts’ future.
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