Puri Jagannadh is under serious pressure now. Despite having good number of offers in hand, he had no genuine success to his credit in the recent times. So, Puri is putting his head down and is seriously working on his next movie Iddarammayilatho. He is taking care of every minute detail of the movie and getting them right before the movie goes on floors. A photo shoot was carried out recently to get the right look and feel of the character and over 60 costumes were used for this. Finally, Allu Arjun and director Puri Jagan had zeroed in on one. The principal shooting of this movie will begin from 10th December in Newzealand.
Amala Paul and Katherine Theressa are the heroines. Puri Jagannadh who earlier delivered a super hit to Bunny in the form of Desamudhuru is the director of this film.. The film is being produced by Bandla Ganesh under Parameswara Arts banner.
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