After the NDA coalition led by Chief Minister N. assumed power in Andhra Pradesh in 2024, the state government has been making concerted efforts to boost tourism across the region. As part of this initiative, several cultural and heritage-focused activities are being regularly organised by the Tourism Department, headed by Minister Kandula Durgesh, to showcase the state’s rich traditions and artistic legacy.
In a first-of-its-kind initiative, the Andhra Pradesh government has launched the three-day Amaravati Avakai Film Festival, which began today in Vijayawada. Chief Minister Chandrababu Naidu attended the inaugural ceremony as the chief guest and formally flagged off the event this evening. He stated that the festival aims to celebrate the legacy of Telugu cinema while recognising its contributions and achievements on both national and global platforms.
Describing Tollywood as the face of Indian cinema, Naidu remarked that the Telugu film industry has earned immense respect for Telugu people worldwide. He highlighted how Telugu cinema has consistently pushed creative boundaries, producing experimental and path-breaking films ranging from Bhakta Prahlada to Baahubali, earning numerous accolades despite stiff competition from other film industries.
The Chief Minister also criticised the previous government for neglecting cultural and recreational activities. He noted that the current NDA administration has successfully revived and promoted the state’s cultural identity through major events such as Vijayawada Utsav and Kanaka Durga Utsav, which received widespread public participation and appreciation.
The Amaravati Avakai Film Festival is being jointly organised by the Andhra Pradesh Tourism Department and Teamwork Arts. The festival is taking place along the scenic banks of the Krishna River, at Punnami Ghat and Bhavani Island, from Thursday to Saturday.
Over the course of three days, visitors can enjoy a diverse range of activities including film screenings, animated literary discussions, poetry readings, music and dance performances, theatre productions, workshops, cultural lectures, and contemporary art exhibitions. Several other cultural programmes have also been curated as part of this vibrant celebration, making the festival a comprehensive showcase of cinema and culture.
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