Amazon has announced the expansion of its ultra-fast delivery service, Amazon Now, to select areas of Mumbai, following successful launches in Bengaluru and Delhi. The service enables customers to order thousands of everyday essentials — from groceries and personal care items to electronic accessories and small appliances — with delivery times as fast as 10 minutes.
To support this rapid delivery model, Amazon has established over 100 micro-fulfilment centres across the three cities, with plans to add hundreds more by the end of the year. These facilities use advanced, technology-driven inventory systems to ensure products are stocked closer to customers and ready to meet hyperlocal demand efficiently.
Amazon Now is part of the company’s broader delivery ecosystem in India, which includes same-day and next-day delivery options. Prime members will continue to benefit from unlimited, free, and fast deliveries across categories.
The move comes ahead of India’s festive season, a peak period for e-commerce activity, as Amazon looks to capture increased demand and strengthen its presence in the competitive quick-commerce market. The company has indicated plans to expand the service to additional cities in the coming months. Customers can check availability in their area directly through the Amazon app, where eligible locations display a ‘10 mins’ delivery icon.
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