Apple Inc. has introduced a new all-in-one enterprise platform called Apple Business, bringing together its business and enterprise tools into a single, streamlined interface. The platform is designed to help organizations manage devices, connect with customers, and handle day-to-day operations more efficiently.
One of the most significant updates is that mobile device management, which was previously a paid feature under Apple Business Essentials, will now be available for free in more than 200 countries. This move is expected to benefit a large number of small and medium businesses already using Apple’s ecosystem.
Earlier, Apple offered multiple business tools such as Apple Business Manager, Apple Business Essentials, and Apple Business Connect, each serving different purposes like app deployment, device management, and brand presence. With Apple Business, all these services are now merged into a single unified platform. Existing user data will be automatically migrated, ensuring a smooth and seamless transition.
The platform includes built-in device management, allowing organizations to monitor and control their Apple devices from one place. It also introduces “Blueprints,” which enable preconfigured device setups with apps and settings, making zero-touch deployment possible so that employees can start using devices right out of the box. Additionally, Business Essentials users will no longer be charged monthly fees after April 14.
Apple Business also integrates email, calendar, and directory services with support for custom domain names. Businesses can use features like calendar delegation, scheduling tools, and personalized contact cards within a built-in company directory.
In terms of brand and location management, the platform allows businesses to manage their presence across Apple services like Maps and Wallet. Companies can customize their listings with photos, business hours, and location details, and even add actions such as ordering or reservations. Branding will also be visible in Mail and on tracked orders in Wallet.
Apple is also planning to introduce ads in Maps starting this summer in the US and Canada, enabling businesses to promote themselves directly within search results.
The Apple Business companion app, along with its email, calendar, and directory features, will be compatible with iOS 26, iPadOS 26, and macOS 26, offering a comprehensive and unified solution for enterprises.
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