U.S. technology major Apple on Friday started selling Apple Watch in India at a starting price of Rs. 30,990 to Rs. 9.9 lakh per unit. The company has launched three variants in two different display sizes — 38 mm and 42 mm — and customers will have an option to buy from 40 combinations. In the 38-mm category, Apple has priced Apple Watch Sport with silver aluminium case and white sport band at a starting price of Rs. 30,900 and Apple Watch with stainless steel case and white sport band at Rs. 48,900.
The premium model in the 38-mm segment, Apple Watch Edition with 18-carat rose gold case with white sport band has been priced at Rs. 8.2 lakh per piece. The watch allows users to make and receive calls, read e-mails, control music, take pictures, manage Instagram photos and keep track of fitness using the smartwatch. Apple Watch is the first new product category to be launched under Tim Cook, who took over the reins of the company after Steve Jobs stepped down. This is also Apple’s first new device category since 2010, when it entered the tablet market with iPad.
In 42-mm display space, the company has priced Apple Watch Sport with silver aluminium case and white sport band at Rs. 34,900 while Apple Watch stainless steel case with white sport band is selling at a starting price of Rs. 52,900. Apple Watch Edition, which comes with 18-carat rose gold case with white sport band, is retailing at Rs. 9.9 lakh. Apple is selling these products through its over 100 premium reseller stores in the country.
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