Apple is strengthening the positioning of the Apple Watch as a year-round fitness and health companion, supported by fresh research findings and a new wave of Apple Fitness+ programmes launching this month. The core focus is clear: helping users stay committed to their fitness goals long after the initial New Year motivation begins to fade.
New insights from the Apple Heart and Movement Study reveal that Apple Watch users don’t just start strong in January—they are more likely to maintain higher activity levels well into the following months. Complementing this research, Apple is expanding its Fitness+ offerings with new structured workout programmes, music-driven sessions, and fresh Time to Walk episodes featuring popular personalities.
According to an analysis of data from around 100,000 participants in the Apple Heart and Movement Study, users consistently increased their daily exercise minutes in January and sustained those levels across the year. The study examined four years of Activity data from participants who regularly wore an Apple Watch.
Following a typical decline in activity during November and December, daily exercise minutes surged in January. More than 60 per cent of users increased their exercise time by over 10 per cent in the first two weeks of the month compared to their December average. Nearly 80 per cent maintained higher activity levels through the second half of January, while about 90 per cent continued those elevated levels through February and March.
Conducted in collaboration with Brigham and Women’s Hospital and the American Heart Association, the study included over 250,000 participants across the United States.
To keep motivation high, Apple is introducing a limited-edition Ring in the New Year award. Apple Watch users can earn the special badge by closing all three Activity rings for seven consecutive days in January.
For the first time, users can also participate in a dedicated Quit Quitting challenge through the Strava app. Those who complete 12 workouts during January will earn a special Apple Watch badge in Strava, highlighting Apple’s expanding integration with third-party fitness platforms.
Starting January 5, Apple Fitness+ is rolling out four new multi-week workout programmes designed to simplify and structure training routines. Make Your Fitness Comeback is a four-week plan aimed at users returning to exercise, featuring short Strength, HIIT, and Yoga sessions.
Build a Yoga Habit in 4 Weeks focuses on flexibility, stress relief, and strength, offering two 10-minute yoga flows each week. For users seeking higher intensity, Back-to-Back Strength and HIIT combines both workout styles into continuous 20-minute sessions, three times a week for three weeks.
Additionally, Strength Basics in 3 Weeks, launching January 12, is tailored for beginners or those restarting strength training, with an emphasis on proper technique and building confidence.
Apple Fitness+ is currently available in 48 countries and regions, including India, with workouts accessible across iPhone, iPad, and Apple TV.
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